Cleverlon

Branded games that capture leads and follow up with them.

Someone plays a game in your brand and leaves their name and number. The player gets their prize straight away, by email or on WhatsApp, and the lead is saved for your team. You choose from eight game formats, including a spin wheel, a scratch card and a quiz.

Try it. Pick a sample brand.

SPIN

Demo only. Nothing you enter is saved or sent.

Behind the scenes
  1. 1Lead captured with consent to be contacted
  2. 2Lead scored from their answer
  3. 3Saved to your CRM with the prize code
  4. 4WhatsApp sent with the prize and next step
  5. 5Sales team alerted for hot leads only

How a play becomes a lead

Many games end with a spreadsheet of emails. We connect the game to your follow-up, so each player hears from you seconds after playing.

1

Play

A short game in your brand, easy to share with friends.

2

Capture

Name, number and one question, asked before the prize is shown.

3

Score

The answer to that question marks the lead hot, warm or cold.

4

Follow up

The prize code and next step go out on WhatsApp in seconds. Hot leads also alert your sales team.

Scoring, hot-lead alerts and automatic WhatsApp messages come with Custom and Campaign + automation. On Starter, the player gets the prize by email.

What happens to the leads

With Campaign + automation, leads from the game go into our lead qualification and routing system. Each one is scored against your criteria and sent to the right person, so your team calls the hot ones first.

Custom and Campaign + automation follow up on WhatsApp automatically. The prize code and next step go out in seconds. If a player replies with a question, our WhatsApp support agent can answer routine ones at any hour and hand serious ones to a person.

Try three of our own games

Each one shows a system we build for clients.

Eight game formats

  • Spin the wheel for promos and launches.
  • Scratch card for discount codes on a phone.
  • Product quiz ("Which plan suits you?") with an offer to match.
  • Score tool ("How healthy is your business?") for B2B leads.
  • Package builder where customers design an order and see the price.
  • Challenge game where players beat the clock and share their score.
  • Weekly trivia league with a leaderboard and prizes.
  • Loyalty streaks with points and badges.

Starter is the spin wheel. Every other format is built under Custom.

Pricing

Starter

$500
  • Our spin wheel, with your logo, colors and prizes
  • The player sees their prize on screen and gets it by email, with a button to claim it on WhatsApp
  • Leads saved to a Google Sheet
Live in about 5 days.

Custom

from $1,200
  • A game designed around your campaign, in any of our eight formats
  • Lead scoring: hot, warm or cold
  • Automatic WhatsApp follow-up
Live in about 2 weeks.
Recommended

Campaign + automation

$2,800 setup + $300/month
  • A custom game
  • Lead qualification and routing
  • WhatsApp follow-up
  • The monthly fee covers hosting, monitoring and changes
Live in 2 to 3 weeks.

Starter and Custom include 30 days of hosting. After that, keeping a campaign live costs $50/month.

Based in Nigeria? Ask about naira pricing on the call.

Agencies and events

For agencies

We build branded campaigns for agencies to run for their clients, under the agency's brand. Agency rates are available. Book a call and we will go through them.

At events

A game can run on a tablet at your stand, or players can reach it by scanning a QR code. That suits events, launches and store openings.

Want to see one in your brand?

A 30 minute call, no obligation. Tell us about your customers and we will suggest a game and show you how leads would reach your team.

Book a call